Rated Red Gaming

Rated Red Gaming | Logo / Brand Identity

Rated Red Gaming | Weekly Gaming Wrap-Up
This show was developed as a quick weekly wrap up on gaming. Hosts Montgomery and Paxton gave a summary of what is happening in gaming.

Rated Red Gaming | Alabama Boss Plays
A huge white space in gaming coverage is VR. There aren't a ton of outlets that have the ability to capture a person playing while also capturing what's on screen. You add to that there aren't a lot of people playing video games on youtube like Alabama Boss, a southern influencer that people really love. He's funny and fast on his feet, so putting him in situations to comment on things is perfect. This is more of an evergreen play.

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Client: Rated Red
Project Type: Channel Creation and Branding

Description: Video Games are a huge market, but very different than the rest of Rated Red's content. Generally speaking Rated Red Gaming videos would over index in views, but wouldn't lead to retention. Creating a spin-off brand of Rated Red that only focused on Gaming would allow heartland millennials a place to view content who were only interested in games from a heartland perspective.

Concept: To create branding system that felt like Rated Red, but applied to gamers.

Additional Info: This general aesthetics of this was based on creating a branding system that appealed to a southern / heartland millennial, but also to gamers in general. The basic visual interpretation of old school video games is based on 8bit graphics built from the pixel. Mixing that with a Army pixel cameo background made a great look that would appeal to both groups. The logo itself was inspired by old video game marquees that you'd see above an arcade game like Pac-man, Asteroids, or Space Invaders.