In The know - The Power Up

ITK - The Power UP| Trailer
For this teaser we picked some of the biggest moments from the previous year to help the audience anticipate what they might see.

ITK - The Power Up | EP. 1
This is the first episode of The Power Up. Focusing on Just Blaze and his connections with hip-hop and gaming.

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Client: Complex Networks
Project Type: Promo and Event Coverage

Description: Making a show that focused on gaming culture and eSports.

Concept: Create design that focused on the 20 year nostalgic curve that would appeal to Gen-Z

Additional Info: ITK is a series made by Verizon. Verizon has worked with Complex in order to build and develop some shows that appeal to an even wider audience. Complex's Audience is mostly Millennials and Gen Z. Because of that the design idea of "nostalgic" and "retro" gaming has to be explored from a different angle. Typically when people think of Retro gaming, they think of early 90s and 80s gaming: Pac Man, Super Mario, Lazers, Grids, etc.

Nostalgia typically works on a 20 year curve. Things that were popular in gaming 20 years ago are much more attractive and appealing to gamers that are now between the ages of 21 - 29 which is the demo we were targeting. This means pulling inspiration from the 6th and 7th generation of gaming with console and design inspiration stemming from the Dreamcast, PS2, OG XBox, and Gamecube.